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WHY: The Outcomes (What Leadership Achieves)
When leaders build people up, three things always follow.
Inspire Engagement
When people feel valued, they bring energy and ownership to the mission. Great leaders create environments where participation isn’t forced—it’s fueled by purpose and trust.
Tap Potential
Every person holds more capability than their role description suggests. Building them up means removing barriers, offering belief, and challenging them to grow beyond what they thought possible.
Win Commitment
Commitment isn’t compliance—it’s devotion. Leaders win commitment when they keep promises, model integrity, and make people proud to contribute to something meaningful.
WHAT: The Leadership Attributes (Where Leaders Focus)
These six attributes define the mindset and focus of leaders who build others up.
Deliver Results
Leaders deliver measurable outcomes that matter to the organization and its people. They define success clearly and align effort around shared goals—never sacrificing people to reach them.
Create Great Experiences
Every interaction shapes culture. Leaders who build people up design experiences that earn trust, strengthen relationships, and leave people better than they found them.
Shape a Better Future
Visionary leaders don’t just manage today—they inspire tomorrow. They connect daily work to a meaningful direction that gives people hope and purpose.
Work on Themselves First
Leadership growth starts in the mirror. The most credible leaders practice self-awareness, learn from feedback, and model the behaviors they expect from others.
Work Effectively Through Others
Results multiply when leaders empower, equip, and trust their teams. They delegate authority—not just tasks—and remove obstacles that keep people from succeeding.
Value People
People aren’t a means to an end—they’re the reason the work exists. Valuing people means recognizing their worth, respecting their dignity, and celebrating their contributions.
HOW: The Key Behaviors (How Leaders Do It)
These four behaviors turn good intentions into daily leadership action.
Lead Change (Heart First)
Change disrupts comfort, so leaders must start with empathy before strategy. They honor emotions, tell the truth about the journey, and help people navigate uncertainty with courage and clarity.
Cultivate Influence (Not Control)
Real influence can’t be demanded—it’s earned. Leaders build it through trust, relationship, communication, and interpersonal skill, guiding others willingly rather than forcing compliance.
Embrace Conflict
Healthy conflict is the engine of innovation and trust. Great leaders invite tension, manage it with respect, and turn disagreement into progress instead of resentment.
Grow Leaders
The ultimate measure of leadership is what happens in others. Building people up means coaching, mentoring, and celebrating growth until those you lead can lead others.
